— OF EYEWEAR —
A is for aesthetic balance, the canon of eyewear styling. It is also the aspheric lens, the aluminium frame and two of eyewear’s most celebrated brands: Algha and ArtCraft.
B is for Bridge, where all style decisions begin. It’s also for Branding, Bifocals, design legend Beausoliel and technical experts Bausch and Lomb and Barbarini.
C is for Cheekbones, their alignment, illustration and emphasis, and also for Celluloses Acetate and Nitrate, the legendary Cat’s Eye frame and iconic designers, Cazal, Courage and Cartier.
D is for C.W. Dixey, the oldest opticians in the world. It is also for Depp, Diana, Dior, Dita and those former titans of the British high street, Dollond and Aitchison.
E is for Easy Rider, the most iconic eyewear film of all time. It’s also for Eastwood, Elvis, Everage and Essilor, the biggest eyewear company on the planet.