I often get asked to style eyewear for films. When I accepted the invitation to style for what would be Bond 22, I didn’t know what it was and was sworn to strict secrecy by NDAs and all sorts. The previous film, Casino Royale, had been so heavily product-placed that it may as well have been a two-hour advert for Rolex, Ford, Range Rover, Sony Ericsson, Gordon’s Gin and Persol 2720 sunglasses.
The costume designer said that she wanted things to be less obvious in the new movie, especially the sunglasses. After a long brood, I opted for an Oliver Peoples frame called Airman for Daniel Craig. The thing is, we needed several pairs of these for continuity. I only had one pair in stock and it was a discontinued line. I rang up Oliver Peoples in California and the Peoples people there were quite if not downright rude. Why would they help us source items from this discontinued, defunct line? Having drawn a blank tracking down any more stock, the only other item I could find was from my personal collection. As such, and this gave me maximum kudos with my nephews, the sunglasses Daniel Craig wears in Quantum of Solace are mine.
What happened then was that Tom Ford, who produced all the costumes for Quantum of Solace, put out a pale copy of the Airman as the film’s official sunglasses. They made thousands of pieces, which were tinny and light when the originals were made of titanium and solid. On finding this out, Oliver Peoples went nuts and all sorts of legals went on to stop Tom Ford selling their version of the Airman. By the time Oliver Peoples did relaunch the Airman the film’s buzz had died down and they’d missed the boat (who gave them advance warning, eh?). I let all this explode in flames behind me as I basked in the glory of James Bond wearing a pair of my sunglasses in every cinema in the world. I didn’t get them back, though, which would have been even cooler.